Subodha has over 21 years experience in marketing and sales in different industry verticals, products and geographical locations. He joined Pronto Software Solutions in 2012 and is responsible for overall marketing and business development activities. With a passion for start-ups he has been involved as a marketing consultant for BenchTech Software, 3eSoftware, SoftPath Technologies and Node Technologies.

Earlier to this he headed marketing operations for S7 Software, a Bangalore based software services startup and played a pivotal role in building one of the Top Ten Fastest Emerging Company (according to NASSCOM) culminating in its acquisition by Blue Coat Systems Inc, a leader in Application Delivery Network. Prior to S7 Software, he was associated with Serena Software and was responsible for marketing and channel management.

Earlier to this, he had a long stint in pharma product sales having worked for companies like E Merck and May & Baker.